The door and window industry is revealed, the high-end door and window market is optimistic about the future
Benefiting from the good market development of the downstream real estate and construction industry, the market scale of the door and window industry reached 660.5 billion yuan in 2017.
The scale of the door and window industry is expanding, and the market share of high-end doors and windows is still expected to increase. According to the "Forecast and Investment Planning Analysis Report of China's Door and Window Industry from 2018 to 2323" released by the Foresight Industry Research Institute, the market size of my country's door and window industry has maintained growth. Benefiting from the good development of the downstream real estate and construction industry, the market scale of the door and window industry in 2017 reached 660.5 billion yuan, with a four-year average compound growth rate of 10%.
Under the appearance of a prosperous market, what is hidden is the increasingly fierce competition. How to build your own brand competitiveness and break through the barriers in the era of thousands of sailing are the topics that are most concerned by the brands of doors and windows.
The high-end door and window market is promising in the future With the upgrading of consumption, mid-to-high-end doors and windows are beginning to be favored by consumers. The market demand is constantly expanding, and the high-end market is gradually showing a prosperous scene.
More and more door and window companies have begun to position themselves as high-end and branded, and consumers' demand for doors and windows is gradually converging towards high-end. In the future, doors and windows should develop in the direction of high technology, and the custom doors and windows industry has unlimited potential.
Home improvement "cake" can not be underestimatedThe market size of China's door and window industry has shown a leaping growth since 2012. The market size reached 458.9 billion yuan in 2013, an increase of nearly 80 billion yuan from 2012; the market growth rate of the door and window industry in 2014-2016 has declined from the previous three years The market scale has also remained between 550-600 billion yuan, but the market has continued to grow. In 2017, the market scale of the door and window industry reached 660.5 billion yuan, mainly benefiting from the development of the downstream real estate and construction industry.
The popularity of personalized customization is increasing the "cake" of the home improvement market. Enterprises that once focused on the engineering door and window field have gradually begun to transform, gradually turn to the home improvement market, and develop in-depth in the field of home improvement. The unlimited development prospects and profitable space of the home improvement market are attracting more and more enterprises to enter.
Brand shaping, the road to scale is inevitableThe survival of the fittest in the market and the shuffle of layers. After more than ten years of development, the growing small factories are developing in the direction of enterprise grouping. To grow and develop in the fierce market competition, enterprise grouping development is the only way out. Grouping is inseparable from fully equipped production equipment and complete talent reserves, so large investment and large-scale production are the development trend and the only way to grouping.
The so-called "follow the trend", facing the current development trend of the door and window industry, door and window companies also need to understand the current situation and grasp the trend of the times. The most important thing for "following the trend" is still down to earth, starting from the actual situation of the company. Formulate a reasonable development plan, in order to seek profitable space for enterprises, and strive for long-term development.